Innocent Launches #tweetandeat Twitter Campaign
“The more that people tweet, the cheaper we eat!” tweets @InspiredBNature, proving the early success of Innocent’s new social media campaign offering increasing discounts in exchange for tweets with the hashtag #tweetandeat.
The more tweets using the hashtag, the more discounts Innocent will offer - “Collective Buying Power is where it’s at” explain the brand who encourage Twitter users to share the campaign with their friends and help boost the tweets to increase the offerings.
Cue a barrage of tweets from users expressing their delight and excitement at the lunchtime treat in-store, not to mention the number from the social media industry crowd intrigued at a simple yet very effective campaign.
The offer is not only restricted to Twitter, allowing Innocent fans to simply download the discount voucher from the website so as not to exclude anyone willing to sample the organic delights.
Possible key metrics for the brand include increase in Twitter followers (500 in 6 days) increase in social buzz and promotion of their veg pots, just in time for the Autumnal and Winter seasons - clever. I for one will be partaking, slightly partial to an Innocent mexican sweet potato chilli pot……..
1. Acknowledge the retweet and the gesture.
Be polite and tweet a thank you! It takes 2 minutes from your day and encourages the person to retweet your content in the future. If you are a representing a brand, a thank you and recognition humanizes your brand and let’s people know that the account is more than just automated sales tweets.
2. Check that you are following them.
You’ll be surprised how often we miss out on new followers and don’t follow back (even if we make a point of doing so). Check out the tweeter’s account, if there last 5 tweets are interesting, make a point of following them back.
3. Put the user in a list.
People retweeting your content is a good way to see who is following you and find interesting people. It is hard to keep track of every cool person that follows you and if their retweet reminds you of their presence on Twitter, put them in a list so you can keep track of their updates.
4. Return the favour.
Some of the top tweeters across all niches have managed to get the popularity and influence that they have by not being purely self-promotional.
If an interesting person retweets your content, return the favour by keeping an eye on their tweets and retweeting a decent article. It’s a good way to keep in favour and to make good relationships on Twitter.
5. And what not to do……
Don’t RT retweets all the time - it makes your account look spammy and could annoy your followers (especially if you have a few retweets!). Don’t bore your followers, they saw the content the first time and don’t want to see too much self-endorsement.
Try a group thank you for those who retweet you, or thank people individually and start a conversation. It might sound crazy but hey, that’s what Twitter’s there for right?
HBO Series True Blood Launches Interactive Video App for Facebook Fans
True Blood is an insanely popular HBO television series with a troop of Facebook fans almost reaching 9 million, who tune in each week to see a more adult version of Twilight where Vampires live amongst humans as one.
Their latest Facebook efforts see fans able to choose their Facebook friends to play parts in an exclusive interactive True Blood video to promote Season 4 of the series. From mind readers, to missing persons, you select which friends will play a part in a video clip merged with an acted storyline from the show’s most popular characters.
Something die hard True Blood fans will love.
Followgram takes Instagram to the web
Launched in July 2011, Followgram gives Instagram users a vanity URL & public web profile which allows them to add follow buttons to blogs and actively promote their account. Followgram also gives users an RSS feed should they wish to promote this or subscribe to a popular account.
Essentially Followgram provides an easy to navigate interface to bring the social aspect of Instagram to the web and not solely to mobile as it has previously been restricted to (not including Twitter and Facebook integrations of course).
Highly recommended for Instagram users to be able to source new accounts to follow and actively promote their own presence there.
Social Media is mobile. If you are active in social media but not optimised for mobile, you are missing out on potential sales, brand advocates and business. Be there.
Do I really need another social network in my life? I already have Facebook & Twitter to contend with…..
Confused about Google + and why you should take time out yet again to learn about another social network?
Check out tongue in cheek video from Ephipeo explaining the benefits of Google + and why we will all soon be converts (yes even you, Facebook stalwarts).
Facebook’s sponsored stories decrease cost per acquisition by 32%
As the benefits and successes of Facebook advertising become ever more prevalent, marketers are on the lookout for cost effective advertising solutions for Facebook which enable targeting customers in as social a way as possible.
Sponsored stories are inherently more social, showing what your friends have recently liked or interacted with and providing a trust signal for the brand in question. Simply Zesty explain this is essential in keeping your strategy fresh and in keeping with Facebook’s functionality.
The targeting abilities on both Sponsored Stories and Facebook Advertising are their main draw - one of the most telling statistics from this report indicates how targeting your current fans can improve conversions by a massive 435%.
One to think about - what’s best for your social growth strategy?