Caliber i
Caliber i set the parameters of cool. Want to know what's hip? We'll tell you (for one, don't ever say hip).
This blog is our likes, dislikes, do's, don't's, what's cool, what's not in the world of SEO, Social and in the world of digital marketing.
Expect innovation.
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Google Analytics In Real Life - Online Checkout
Hilarious and really relevant video!
(Source: youtube.com)
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At Caliber we love a good marketing slogan – all too often these days we are bombarded with cheesy, tepid puns that fail to capture attention. That’s why it was amazing to see theWWF (no, not that WWF) come out with one of the best tag-lines we’ve seen in recent years:The Panda Made Me Do It. It is a call to action that is charming and which brings to mind images of gun-wielding, yet adorable, pandas hi-jacking SEO offices across the UK. Hopefully this campaign will help the SEO industry forget about algorithmic bears and focus on the real ones.
The cause behind this catchy five word line is even better. It’s about doing little things to help protect the natural world, whether you want to adopt a turtle or sponsor an acre of sustainable forest.
As their site says: It’s about you – and all the simple but effective things you can do to help protect the natural world. Whether you’re an experienced environmental campaigner or brand new to the whole thing, we’ll make it easy to get involved. Just tell everyone the Panda made you do it…
To help raise awareness of this event, Caliber will be participating in what will hopefully be a huge online awareness. Tweet the hashtag #ThePandaMadeMe between 7pm and 8pm GMT tomorrow (Thursday the 3rd) so we can get these belligerent pandas trending!
Better yet, you can head to the WWF’s site to get involved in this cool, and catchy, campaign. Also be sure to check out their excellent short film.
http://www.youtube.com/watch?feature=player_embedded&v=6hO5FFRykOA
Also, does anyone have any ideas for the WWF’s next tagline? Anyone who can top The Panda Made Me Do It deserves numerous gold stars.
About the author:
Ian Humphreys
Ian Humphreys works as the Head of Content at Caliber. Based in Edinburgh he deals with all things copy, press releases, and pitches in with the social media team. In a past life he worked in online recruitment and fundraising for an international charity, and founded a successful online magazine in his hometown. In his spare time he futilely attempts to play basketball, a sport he is far too short for.
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Dalai Lama & Archbishop Desmond Tutu ‘hang out’ on Goggle +
The video feed taken from when the Dalai Lama and Archbishop Desmond Tutu ‘hung out’ on Google+ is now available on YouTube.
The role technology played bringing these two hugely influential world figures is quite amazing, and the duo – and other watchers – are initially quite astonished that the link up worked as well as it did.
The hang out, which is full of laughter and joking, came about after the Dalai Lama was not granted a visa to travel to celebrate the Archbishop’s 80th birthday last week.
The Dalai Lama joined Google+ especially for the meeting with Archbishop Desmond Tutu. It will be interesting to see if the experience will see him connect with other international figures across the network, or whether the Archbishop will follow his lead and join the service.
Certainly either eventuality would help promote Google+ to new audiences, and be welcomed hugely by Google.
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Where’s Google making its money?
Well, it’s pretty clear and interesting to know that 97% of Google’s income/revenue come from advertising. For those of you who made a list, how many keywords on your list are also on the infographic?
Were you able to guess the top keyword or maybe any of the top three most expensive keywords?
![Google+ for Business [Infographic]](http://24.media.tumblr.com/tumblr_m14oy6YBbv1qmvu3jo1_500.png)
