Facebook’s sponsored stories decrease cost per acquisition by 32%
As the benefits and successes of Facebook advertising become ever more prevalent, marketers are on the lookout for cost effective advertising solutions for Facebook which enable targeting customers in as social a way as possible.
Sponsored stories are inherently more social, showing what your friends have recently liked or interacted with and providing a trust signal for the brand in question. Simply Zesty explain this is essential in keeping your strategy fresh and in keeping with Facebook’s functionality.
The targeting abilities on both Sponsored Stories and Facebook Advertising are their main draw - one of the most telling statistics from this report indicates how targeting your current fans can improve conversions by a massive 435%.
One to think about - what’s best for your social growth strategy?